This week I was thrilled to be invited to speak in my home town for a change, as part of Digital Bristol Week, on the theme of using storytelling using social media. I was doubly thrilled by addressing a full house at the BBC.
So, I did not talk about the ubiquity of social media. Or how to tell stories. What I did talk about was:
– Where to start when thinking about using social media in a focused way, to tell stories or otherwise
– The building blocks of creating shareable content, because if your content doen’t have shareability built in to it, it’s not going to do terribly well in the social media world
– And some strategies for bringing social media closer to broadcasts, it was at the BBC after all
I started with the idea that social media loves stories. This is because stories are inherantly social. People interested in this theme will find winningthestorywars.com super interesting I’m sure.
I showed some of my favourite stories which have been told using social media platforms, all of which use unique properties of social media, like
– Eurostar’s @lavieonboard Instagram account (works best on a phone) – a wonderfully involving portrayal of a Eurostar travelling from London to Paris, featuring loads of mini stories that you can click into and enjoy in more detail. A great riff on how inspiring train travel can be too.
– There are loads of photojournalists using Instagram brilliantly, I mention @mattblack_blackmatt‘s Geography of Poverty. But @NatGeo feature loads. @Humansofny are another wonderful example.
Making a Social Media Plan
I moved on to putting good plans together for your social media activity, focusing on your reasons, your editorial, your audience and your community producer. I highly recommend articulating your thoughts in a planning document, there’s a great one here that @ChrisLake has very kindly shared with the world.
I covered the building blocks of creating shareable content, what makes people share and some useful approaches to keep in mind such as
– Making serious subjects engaging, like Thames Valley Police’s brilliant Sexual Consent/Tea video (See below) and
– Using behavious people are familiar with, like Lego’s Kronkiwongi
I was terrbly thrilled that so many people were so kind about my session, thank you! Below is some feedback I received on Twitter… Many thanks to all for a great day – @row