#WWM10
Challenge
The award winning charity Working With Men asked us to help them mark their 10 year anniversary event at the Houses of Parliament.
We started the #WWM10 campaign 8 weeks before the event to create momentum and buzz. It was run on Twitter, and had a campaign page on the WWM website with shareable assets stored on YouTube. At the heart of the campaign was a 10 minute film about the 10 years of work done by WWM. It also included a survey for Fathers’ Day to help create broadcast momentum.
Solution
We delivered:
- 6 blogs
- 8 weeks digital engagement activity on Twitter
- 6 “Be part of the story” clips of men sharing what they would say to their younger self
- Fathers’ Day campaign survey research and analysis
- Press releases for Fathers’ day and WWM10
- WWM10 social media strategy release
- Campaign film
- Launch Photographer for post recycling
Result
- Twitter account grew by over 300%. It is now on a number of influential lists and is followed by influential organisations
- 1000+ clicks a week on WWM YouTube account
- Fathers’ day campaign resulted in BBC 5 Live and BBC Breakfast appearances. On YouTube the Fathers’ Day discussion has over 3000 clicks
- Campaign film was played at the House of Commons event and was well received
Broadcast Hits
BBC Breakfast and BBC 5 Live
1000+
views/week on YouTube
300%
increase in Twitter followers
“Lalita got involved with WWM two years ago and as an organisation we haven’t looked back. Whether it is social media, PR or other media communications including television, radio and the Press Lalita has moved WWM on significantly as a charity increasing public awareness of our work without compromising our core aims or ethos. The level of professionalism displayed by Lalita and her colleagues in their correspondence and communication with us and in their work has been noted and commented on by other organisations we encounter as well as public figures, grant makers and key stakeholders. With this in mind, we would unreservedly recommend Lalita, Southwick media and TaylorKerek to other organisations wishing to increase awareness of their work and make a real impact.”
— Shane Ryan, Chief Executive, Working With Men