TEFAF Maastricht, 2014
Challenge
TEFAF, The European Fine Art Fair, is the world’s leading arts fair, featuring 275 of the world’s leading galleries from 20 countries. Ahead of TEFAF 2014 we were charged with building engagement with dealers appearing at the fair, increasing interest and conversation about the fair on Facebook and Twitter and delivering a range of content for the TEFAF website to also build pre-buzz.
Solution
We delivered the following over an 8 week period:
- 10 blogs for the website
- 8 video slideshows with scripted voice over from dealers to build engagement
- Art Symposium video and blog
- TEFAF Talks video and blog x2
- Live tweeting the Art Market Report
- Live tweeting TEFAF Talks
- Live Tweeting TEFAF art symposium
- Live community engagement including gathering iPhone video clips on the Preview Day
Results
350,000
engagement
8000
new Facebook likes
1million
Twitter reach
2nd highest
visitor numbers since Fair began
“Thank you very much for all the work you did in the build-up and during the first two days of the Fair. You did a tremendous amount of work and really made a difference in covering TEFAF online. I feel you did a wonderful job with the video on the Art Symposium.”
— Titia Vallenga, PR and Marketing Manager, TEFAF Maastricht