#WWM10

Challenge

The award winning charity Working With Men asked us to help them mark their 10 year anniversary event at the Houses of Parliament.

We started the #WWM10 campaign 8 weeks before the event to create momentum and buzz. It was run on Twitter, and had a campaign page on the WWM website with shareable assets stored on YouTube. At the heart of the campaign was a 10 minute film about the 10 years of work done by WWM. It also included a survey for Fathers’ Day to help create broadcast momentum.

Solution

We delivered:

  • 6 blogs
  • 8 weeks digital engagement activity on Twitter
  • 6 “Be part of the story” clips of men sharing what they would say to their younger self
  • Fathers’ Day campaign survey research and analysis
  • Press releases for Fathers’ day and WWM10
  • WWM10 social media strategy release
  • Campaign film
  • Launch Photographer for post recycling

Result

  • Twitter account grew by over 300%. It is now on a number of influential lists and is followed by influential organisations
  • 1000+ clicks a week on WWM YouTube account
  • Fathers’ day campaign resulted in BBC 5 Live and BBC Breakfast appearances. On YouTube the Fathers’ Day discussion has over 3000 clicks
  • Campaign film was played at the House of Commons event and was well received

Broadcast Hits
BBC Breakfast and BBC 5 Live

1000+
views/week on YouTube

300%
increase in Twitter followers