TEFAF Maastricht, 2014

Challenge

TEFAF, The European Fine Art Fair, is the world’s leading arts fair, featuring 275 of the world’s leading galleries from 20 countries. Ahead of TEFAF 2014 we were charged with building engagement with dealers appearing at the fair, increasing interest and conversation about the fair on Facebook and Twitter and delivering a range of content for the TEFAF website to also build pre-buzz.

Solution

We delivered the following over an 8 week period:

  • 10 blogs for the website
  • 8 video slideshows with scripted voice over from dealers to build engagement
  • Art Symposium video and blog
  • TEFAF Talks video and blog x2
  • Live tweeting the Art Market Report
  • Live tweeting TEFAF Talks
  • Live Tweeting TEFAF art symposium
  • Live community engagement including gathering iPhone video clips on the Preview Day

Results

350,000
engagement

8000
new Facebook likes

1million
Twitter reach

2nd highest
visitor numbers since Fair began